One of the greatest secrets of successful people is their pattern of behavior. A little study of successful people will reveal that there are certain habits, patterns, regular or repetitive and predictable behaviors.

Just as successful people are men and women of habits, certain habits are also common with successful businesses.

Highly effective and prosperous business organizations have great relevance and impact on people because they have developed habits.

What is habit? Habit is an action or pattern of behavior that is repeated so often that it becomes typical of somebody, although he or she may be unaware of it; somebody’s attitude or general disposition.

Every business has several habits, but not all repeated behaviours are of equal value. Some habits are detrimental and pernicious. For instance, someone having a drug habit (the repeated use of harmful drugs).

Most businesses have a number of harmful and unfortunate habits. To avoid creating and engaging bad habits, we must be very conscious of what we do, when we do it, why we do it and the outcome of those actions.There are habits that are harmful to businesses. When you engage any of these habits, to experience progress in such a business becomes almost impossible. Some of these harmful habits can ultimately destroy your business.

There are four elements that make habits desirable:

Intentional behavior: Unintentional business activity is not worth doing unless we can justify its implementations. All business efforts should be intentional and well directed toward the actualization of the goal and vision of the organization.

Strategic behavior: A habit becomes strategic when it is done purposefully and in relation to a specified desirable outcome. All habits should be consistent with the vision and purpose of the business organization.

Productive behavior: A habit is productive if it moves us closer to our business goal. Every habit that is not productive is counterproductive and therefore bad for the business.

Biblical behavior: It is possible for habits to be intentional, strategic and productive but to be outside the boundaries of Scriptures. Every habit must align with the principles of God’s word.

Successful businesses have numerous habits, but these habits are intentional, strategic, productive and Biblical. Here are some habits of highly successful business organizations:

Operate in large markets: Successful businesses operate in large and growing markets. The number of people that will need your product will determine how many sales you’ll make. It is wisdom to operate in large market.

Have unique products: Businesses that are making impact in the market place don’t go around marketing “me too” products. Their products are unique.

Have systems: Successful business organizations are known for their great systems. They have great structures in place.

Customer service: The real battle in the business arena is the battle for customer. As never before customers are surrounded with dozens or alternatives to choose from. Organizations that please customer well have upper hands in this battle for customer.

Not dependent on one person: Great businesses are not built around a person or personality. And this is one of the importances of running the business on solid systems.

Have great marketing: Every business thrives on good marketing. Successful business organizations know the importance of marketing. As a result, they invest money and time in their marketing.

They add value to customers: the number one goal of every business organization is to win and keep customers. Not really about making profits. Making profits might be the entrepreneur’s goal. But the business organization as an entity has one major goal, and that is to attract and keep customers. And key to achieving that is by adding value to their customer. So that, the customers can keep coming back. And also to refer their friends and neighbors.

They come up with new products: Successful business organizations don’t rest on their successes. They know that the success of yesterday will stink today. It is said that every product has shelf life of six months before becoming obsolete.

They have a big customer database: successful businesses keep good customer database. They know the importance of their customers. They keep good records of the customers.

They have high margins. Because their products are unique and they operate in large market. They have high margins. They can afford to raise the prices of their products without the fear of losing customers.

Take a few minutes to identify some of the many habits that define your business. Let’s meet in the comments!

To Your Prosperity

Sharon akinoluwa

My name is Sharon Akinoluwa, a professional blogger, internet marketer, conference speaker, author, investor and gifted teacher of biblical principles of economics.

I founded Wealth and Riches; a Christian blog that is committed to solving business and financial problems for individuals and corporate organizations by making relevant and vital information available on wealth creation, peak performance and business success.

Start with Duplicating Human Excellence when Making a Successful Business…

Making a successful business these days has a lot to do with modeling after a successful personality. Successful people seem to have unconscious competence, a naturally successful personality, because getting dressed to impress just doesn’t do it anymore. People will see through the BS every time, and they want what’s real. Gone are the days of melodrama, and make room for a reality show on every celebrity out there! A true “successful personality” acts with unconscious competence.

But just how do you attain a “successful personality?”

The easiest way is to simply model after someone who is successful. Now, this is easier said than done. But I’ve laid out for you three easy steps to follow, once you find that successful personality you want to model after.

First, examine your successful personality model’s belief system…

And change your beliefs to match theirs. Most successful personally models out there have similar belief systems. Although they come from various religious backgrounds, the core belief is the same: the law of attraction. Almost every spiritual book out there has scriptures to back the law of attraction, so you can find a successful personality who may be Christian, Jewish, Muslim, Buddhist or other and they all tend to believe that they need to take on responsibility for their own actions. When you can assume responsibility for the things that have happened to you, and when you can admit that the life you’re living today was created as a result of your own actions, then that gives you extreme personal power to change the outcome of your life! Also, making a successful business has to do with believing that there is no such thing as failure. You may not always accomplish the goal you set out for on the first try, but you did succeed in creating a result. From that result, you can learn and try again. Colonel Sanders himself didn’t even set out to start his business until the age of 65, and he received 1009 “no way get out of here old man” responses to his attempt to sell his recipe before he received the first “yes, I’ll use your recipe”. See, he never failed; he only generated 1009 “results” to learn from to bring him his first open door for making a successful business. One thousand nine negative responses! Who has that kind of motivation? A successful personality does!

Second, examine your mentor’s syntax for making a successful business…

What do I mean by this? Syntax refers to the order of thinking and acting. For example, some people respond to a given stimulus without thinking, and others think it through first. Some people will never make a decision without “sleeping on it”. Others will go with their gut feeling. You can tell if a person is thinking or remembering by the body language and direction of the eyes as they contemplate a problem, create a story or try to remember something in their past. A successful personality will handle problems with ease, almost seemingly not getting at all upset, but rather embracing the problem as a challenge and a chance to learn, analyzing the problem logically so as to act in the best way possible.

Third, examine the physiology of your successful personality model….

This means the way they move, breath, act, their eating and sleeping habits. Increased physical energy alone can be attained simply by changing one’s personal dietary habits. Find out what your role model does to get the creative juices running.

Making a successful business has everything to do with taking action!

You have to stretch yourself. I’m sure you’re aware that, when working out or training to run, you can’t train yourself to run further until you make yourself go just a little bit past your comfort zone each time you run. When you get to the point of thinking you might collapse, but then you convince yourself to push on… that’s when you can train to go the extra mile. This it not only fact in physiology, it’s a metaphor for stretching yourself by getting past your comfort zone just a little bit to achieve higher chance of making a successful business.

“Making a successful business” can be achieved by absorbing your mentor’s successful personality…

It seems to work like osmosis, but the more you listen to audio recordings from a known successful personality, the more you become like that person. Over time, you begin to find yourself thinking, acting, and talking with the same confidence.

People who know how to run a successful business online weren’t born that way…

There are several reasons why they have chosen the path of success. And yes, I used the word “chosen” because we all can choose to have success in learning how to market online, just as long as we steer clear of the stumbling blocks along the way.

So this means that all you need to do is find that stumbling block that is holding you back in knowing how to run a successful business, and make a decision to get past it.

To help you out, I’ve outline ten top stumbling blocks that hold people back in their business…

1) Non-committed – “I’ll just try it out.”

Anyone who has ever achieved success in business online has jumped in and committed fully. There are plenty of people who say “I’ll try it out for a month and see if it works”… really? Try a business for a month? Anyone who has that little commitment from the get-go should not join this business, as persistence is golden.

The good news is that success in business online is practically guaranteed given enough time and persistence…

People from all walks of life have been known to achieve internet marketing success – even people with no college education, people who are disabled, and people from all races and religions. But they have one thing in common: they stay committed.

2) Fear of failure

The vast majority of people who opt into a website never even read the emails that are sent to them to teach them how to market online. And this is probably due to skepticism.

A little skepticism about jumping into a new opportunity is healthy. However, beware of choosing to be so skeptical that it holds you back from success. Skepticism is the same as fear. And fear is “False Events Appearing Real”. If you are so skeptical that you never try, then your likelihood of becoming successful is a big fat zero!

3) Fear of success

Fear of success? Yes, there is such a thing as this, too. People by and large are afraid of change. They tend to cling to whatever it is they know, which is their “comfort zone”. Oddly enough, even staying with an abusive spouse is considered a “comfort zone” for some… and staying in an abusive job is also a comfort zone, even though it is far from comfortable. If this is you, be aware of it, recognize it, and try to move on.

4) Fear of quitting job due to long-time loyalty

People who hate their jobs have it easy to move fast in this business. However, if you’ve been working at the same job for years, then you might have a sense of loyalty, and you really don’t feel the need to quit, because the loyalty to something that has provided for you for so long.

Just remember that it’s a business that pays your bills, and in this day in age, anything can happen to that job…

I’m not saying jump out of your job and into internet marketing in one sweep – but just work both at the same time until you start to feel as comfortable with the contacts you make online and your new following as you do in your job.

5) Fear of quitting job due to insecurity

This goes back to the fear of change factor. We all want security, but in reality, being a slave to your job until you die is not really security.

Conversely, it keeps you hostage and holds you back from changing into who you were meant to be…

While it’s a good idea do keep you job while you’re first starting out learning how to run a successful business online, my suggestion is to slowly wean yourself away as you become more secure in knowing how to run a successful business and becoming an entrepreneur.

And, this is probably the longest learning curve with learning how to run a successful business online…

6) Unwillingness to think outside of the box

We all start out going to school where we are taught to just pay attention to what we’re doing, and, whatever you do, don’t talk to your neighbor! I made A’s through most of my school days because I was very good and never talking to my classmates.

Unfortunately, in today’s world, this had really held me back. I’ve had to learn all over again that learning how to run a successful business has to do with communication with others with a willingness to help others. School teaches us that the world is competitive. However, once you learn to cooperate with others to where you can help your neighbor, you’ll be surprised how people seem to come out of the woodwork to join your business!

7) Listening to nay-sayers

This is something that holds the average person back in their business. Just like “crabs in a bucket”, your friends, family members and loved-ones are apt to be asking you, “just how long are you going to try this thing out before you quit?” That’s a loaded question that you should not even acknowledge, because anyone who does not succeed in online marketing has not failed – they quit.

The average learning curve to learn how to run a successful business online takes four years. When you compare this to the costs of a four year college degree, the cash outlay is less and the income level you can achieve is far greater!

So just ignore the nay-sayers and consider the source. You wouldn’t want to take advise from someone who has not learned how to run a successful business any more than you would take marriage advise from someone who has been divorced three times, or take child rearing advise from someone who’s kids are in jail.

8) Unwillingness to get to events

Most of us (me included, I have to admit) think that we’ll up our way up to those events once we learn how to market online. If you’re analytical like me and just don’t see the need for that “rah-ray hype”, then here’s a logical reason to get to events:

Suppose you meet up with a team leader who is making over $10,000 monthly and you tell him your story and he’s inspired enough to make a video with you… or even get a picture taken with you. This is what happened to my daughter when she went to Costa Rica for Dave Wood’s event. Her videos captured with Dave what she posted on her blog sent her business sky-rocketing, and she’s now making over $10,000 monthly! This could be the one missing component you need to learn how to run a successful business online.

9) Trying to learn too much too fast

There are a multitude of ways to market online, and it’s easy to get overwhelmed. Most of us tend to try out everything without giving anything a chance to work. Once you find a strategy that you enjoy doing, the message here is to change your approach, not your strategy. You WILL get better at anything if you continually work at persistently. And persistence pays off in this business.

10) Don’t be scared to be yourself

Most of us start out “faking till we make it”. Contrary to popular believe, this will hold you back with learning how to run a successful business. There are a bazillion people out there who are marketing the same thing as you, and you need to find a way to stand out in the crowd. We all have gifts that make us unique in some way to anyone else on earth, and you’ll be surprised how the law of attraction draw people your way who think like you do, once you begin to reveal the real you through your stories and videos.

Business owners are some of the most optimistic, and often the craziest people in the world. No-one starts a business believing that it will fail. We are all absolutely convinced that our idea is a great one, that we will be successful (where others have failed) and that this business will change our lives for the better. If we did not feel that way, we would never take the risk to invest our own money, or borrow from others to start our business. The reality is however, that, according to the SBA, most businesses eventually fail and more that 50% do not survive beyond the first 3 years. Even if you manage to get that far, things can still go horribly wrong, as many seasoned business owners found out during the recession which hit us during 2009 to 2012.

So, does this mean that you should not start a business at all? Absolutely not. I believe that your business can be an outstanding success, if you approach it in the right way, avoid repeating previous mistakes and impose discipline on yourself as the owner. Here are some of my suggestions on how you can make sure that your business succeeds:

Discipline:

Lets start with you. Successful business owners are disciplined people and more often than not, businesses fail because their owners fail. Your business must compete to succeed. There is always someone out there, trying to win over as many of the customers that you are targeting. Business is competitive and if you do not intend to work hard and discipline yourself, then don’t get into the arena. Anywhere there is competition, there must be discipline. You could have the most unique skill, or the best product idea, but your business will never achieve its full potential, if you do not have discipline.

Discipline is a determination to work hard to get it right. It is not settling for mediocre results but rather working until you achieve the qualities and results that you need to compete. No-one will buy your product if it is substandard, or hire your services if you cannot deliver what you promise. Business discipline requires an eye for detail. I learned a valuable lesson very early on in my career. I was once required to do a financial presentation to a senior executive and felt that since I knew this stuff, I could get by with a minimum amount of research and preparation. I went to the meeting and had my presentation ripped to shreds. I was unable to answer questions that were obvious and fell way short on the detail needed to be credible and convincing. I left that meeting upset and angry, not with the executive, but with myself and vowed that this will never happen to me again. As a business owner you will not get things right every time. You will make mistakes and mess-up on occasion. But if your product or service fails, let it not be for lack of effort and discipline on your part, or that you were too lazy to do it right.

Due Diligence:

“A fool and his money are soon parted” – Dr. John Bridges
“All that glitters is not gold” – William Shakespeare
“There is a sucker born every minute” P.T. Barnum.

These old sayings are trying to warn us that not everything we think is an opportunity or a good business idea, is likely to succeed. There are many con-artists out there, whose sole purpose in life is to deceive you into making financial commitments and who have no problem in robbing you blind. It is therefore foolish on your part not to do proper due diligence on any business idea, franchise or entity you intend to buy or invest in. This is where many business failures occur. At the very beginning.

Due diligence is a serious matter for start-ups as well as on-going businesses. Large successful businesses are constantly doing “due diligence” on their internal processes (systems review, business process improvement, financial and strategic planning) as well as on any expansion thrust or acquisition they may contemplate. Start-ups need to do this as well, before they invest significant funds. Be wary of taking advice from people with vested interests in your decision. For example, you may be considering investing in a franchise. Don’t rely solely on the advice of the franchise vendor with its polished website and a persuasive story, to tell you what a great opportunity this is and how much money you will make. Get independent advice and do your homework before you invest.

Many people start businesses based on a personal passion. While this a great plus factor for success, because your passion drives you to overcome obstacles, it does carry the risk of making business decisions with your heart rather than your head. Sometimes we are too close to the project to be objective and we become emotionally committed too early. This is where an independent expert like an experienced business coach or adviser comes in handy. Some would-be business owners need to hear the brutal truth (in a compassionate way), before they go on to make the mistake of their lives. “Faithful are the wounds of a friend” (Proverbs 27:6). Finally, don’t be taken in by those who pressure you into investing in “a once in a lifetime, limited space available” opportunity. Anytime someone says that to me, I take a step back, and take a good hard look, to see what I’m missing about the offer. It is better to miss out on a “limited offer” opportunity than to rush in and lose your money.

Marketing:

A well thought out and researched marketing plan is one of the most important ingredients that you need to succeed as a business owner. Unless you happen to own the only source of water in the desert, don’t expect people to automatically think of you and come flocking to your doors to buy your product. I worked in a corporate career as a CFO for many years before going off on my own. One of the biggest challenges that I faced when I decided to start my own consultancy business, was how to market my services. That is because, for many years, my job was about cleaning and cooking the fish that someone else caught. All of the businesses I worked for, had large, well staffed marketing departments, whose jobs it was to go out there and win customers. My job was to manage the money and make business decisions. That works fine if you are a part of a large well structured business. If however, you are the owner of a small business, marketing is not a secondary pursuit to be left to others, it is your primary point of focus. You may have a brilliant product or service to offer, but if you do not have a winning marketing plan, no-one will know about your business or care about what you sell. So, whether you are a small or large business owner, you must get involved and often drive the marketing function. You need to know the following:

What specific need does my product or service meet?
Who are my customers, what do they want and how much are they willing to pay for it?
How sustainable is the demand for my product or service?
What is it about my product/service that makes it unique? How can I take advantage of this?
Who are my competitors and what are they able to do better than me?
How do I reach out to potential customers to persuade them to buy my product /service?
How much money do I have available to promote my business?
What specific marketing/promotion activities will work best for me?

Answering these and other marketing questions would help you understand your product/service customer appeal and market potential and how it ranks against your competitors’ offerings. This forms the basis of your marketing strategy and business plan and is critical to your long term success.

Capital:

Raising sufficient capital to start and develop the business is very often the biggest challenge that entrepreneurs face. I have seen many, potentially successful businesses, grind to a halt because the owners did not have capital to take it from start-up, to sustainability. A business needs capital to acquire productive assets and fund its operations until the business itself can generate enough positive cash flow to continue as a going concern. Say as an example, you decide to start a restaurant. You would need capital to buy cooking equipment, furniture, renovate the premises to suit your needs, buy inventory, secure licenses and so on. This is what many people understand capital to be used for, the initial investment to start or acquire the business.

However it may take a while for your restaurant to become popular and attract enough clients to provide the revenue to fully fund operating costs. In the mean time you have overheads to pay such as monthly rent, wages to employees, advertizing costs, replenish inventory (drinks you sell and food ingredients you serve) and so on. This is where many businesses fail. The owners hope that the sales they generate in the future will cover their operating costs from day one and do not properly estimate the time it would take for the business to become established, during which the owner needs to have additional capital to carry the business.

Underestimating the point sustainability or “breakeven point” is a common and fatal mistake made by both seasoned and novice business owners. Before you start your new venture, you have got to realistically project your future cash flows and determine if you have sufficient capital to succeed. Here is what typically happens if you don’t do this. You start your new business by investing your life savings. Things go well for a while, but you soon realize that it is taking longer for the business to become established than you anticipated. Customers are coming in, but not in the numbers you first expected. A lower number of customers means less revenue to pay expenses and you quickly find yourself running out of money to pay suppliers and bills as they fall due. Next comes the juggling act of trying to figure out which suppliers to pay first and which ones you will stretch out far into the future. The calls begin to come in from creditors and you now find yourself working for free for a business that you love, but which is slowly dying, because it ran out of capital before it became sustainable. This is the most common reason for business failure and it supports the SBA statistic that it takes 3 years for a business to fail. That is the time the owner takes to realize the painful truth, that he/she never had sufficient capital to start the business in the first place.

Faith:

These four items, Owner Discipline, Due Diligence, Marketing Strategy and Adequate Funding are the main, universally applicable business ingredients needed to operate a successful business. There is however one more ingredient, which is personal to each business owner, and that is “faith”. I said earlier that business owners are either the most optimistic or the craziest people on earth. That is because we take risks with our capital as an act of faith, hoping for a successful outcome. It takes faith to start a business. But what is faith? It is an expectation that things will work out, or materialize, as we hope or believe. It is what gives substance to our hopes and dreams. The Bible tells us that “Faith is the substance of things hoped for, the evidence of things not seen”. (Hebrews 11:1).

As believers in Christ, we have already established a platform of faith in our lives. We believe that an unseen God, who controls the universe, has a plan and a purpose for our individual lives. This plan is made real in us as we place our faith in our Lord Jesus as our personal savior and leader. Now, to everyone else, this is absolutely nuts. But to those of us who have taken this step of faith, it is as real as the air we breathe. Once we get to this point, every additional thing we do that requires faith, is built on this platform. As a result, our decision to start a business, is not based on an abstract optimism that things will somehow work out, but on the trust we establish in our Lord Jesus to lead and guide us.

I believe that when we become reconciled to God through faith in Jesus, an eternal destiny opens up to us. We who were all once distant from God, now draw close to Him and get plugged into His purpose for our lives. Our purpose for our businesses also transitions from simply being a source of personal wealth, to a tool that God uses to bless us and to bless others. As we actively cooperate with God as an act of unselfish faith, He leads us into decisions and opens doors for us, that we ourselves could not open, all according to His will and purpose. Being Christian business owners does not guarantee that we will all be rich and “successful”. It does however give our businesses and our lives an added dimension and very often, if we are committed to God’s processes, things work out to our benefit. Our role is to trust God for the unknown, follow His leading, even when this conflicts with our personal agenda and build our businesses on Biblical principles. When we take this approach, we have the assurance “that all things work together for good for those that love the Lord and are called according to His purpose” (Romans 8:28). This hope applies to our all aspects of our lives, including our businesses.

Your attitude that you show up with each day has a lasting impact on your behavior that affects your outcomes. A person’s attitude is an expression of their mindset at any time and in any given situation. Your attitude represents a feeling that can be changed instantly or maintained for a lifetime.

Why is this important?

It is important to understand the attitudes of the most successful business owners so you can emulate them and move your business forward.

Let’s begin.

1) Success Business owners are passionate about the success/value they can create. Unsuccessful ones are more passionate about watching people on TV live out their dreams in sports, movies shows etc. than actually going out and creating the life they want.

Action Steps:

Consider any major success story – what did they have in common?

· Passion for the value they could create.

· Ask yourself am I really passionate about my project?

· Is this passion sufficient to take me through all the ups and downs that I can expect in growing and scaling my business?

· If the passion is really not there – stop and rethink your next move carefully.

· As the old expression goes – “Don’t climb your business ladder to only learn it is leaning against the wrong wall”.

2) Successful owners maintain a positive mental attitude as a steady state condition. Unsuccessful ones have a mental state that changes and varies with outside circumstances.

Why is this important?

Many times in life you rise and fall to your level of expectations.

If you start with a Negative Mental Attitude you are likely to not fully apply yourself and get results consistent with your expectations.

Life is too short to be grumpy and you will attract other people who are also grumpy and will pull you down.

A positive mental attitude is not sufficient but it is a requirement to succeed.

Action Steps:

· Change your attitude right now by focusing all your thinking on what you are grateful for.

· You cannot maintain two completely different thoughts in your mind at the same time.

3) Successful owners are hyper consciousness about what they are thinking and their attitude at any given point in time. When they feel their attitude turning towards the worse they take massive evasive action to change their attitude since they know their attitude determines their altitude in life. Unsuccessful Business owners allow their emotions derived from their environment to run unchecked. They pay little attention to what they are thinking about and emotionally move with the current. Unsuccessful Business owners are not in control of their mental state.

Action Step:

· Take time at multiple points during the day and ask yourself: “What are my thoughts and feelings on ________ (the most pressing issue for you right now).

· Journal those thoughts and then analyze why you think the way you do.

4) Successful Business owners understand the importance of understanding the root of fear so they can eliminate it before it impacts their attitude. Successful Business owners have an abundance-oriented attitude and believe there is more than enough for everyone. Unsuccessful ones never get to the root of their fears and correspondingly their attitude is impacted. Unsuccessful Business owners have a scarcity-oriented attitude and believe that the pie is only so big – for them to prosper someone must suffer.

Action Steps:

· Write down a list of what you are fearful of.

· Separate the fears into two columns.

· Those that are rational with real consequences and those that are not rational without real consequences.

· For example jumping out of a perfectly good airplane to sky dive is a rational fear – you could die.

· Speaking to a group of 1000 industry peers at a conference is an irrational fear.

5) Successful Business owners have a can do attitude and focus on what they want irrespective of the odds. Unsuccessful ones allow the statistics of others to shape what they believe is possible and often settle in life.

Action Steps:

· Write down very clearly what you want and why you want it.

· Now go deeper and ask the question why again – you will soon discover your internal core motivation and it is this motivation that you need to harness to drive you through to achieve what you want.

· Pay no attention to the Nay Sayers and those that tell you why the odds are against you – they have already given up on their dreams and consider themselves to be “practical”.

6) Successful Business owners maintain an attitude of true collaboration and cooperation with others because the notion of competition while important is not the primary focus. Successful Business owners preoccupy their mind with offering incredible service as a way to differentiate themselves and be selected by the market. Unsuccessful Business owners believe that competition is the primary focus and their attitude is they must beat their competitors into the ground. Unsuccessful Business owners preoccupy their mind with how they can hurt the competition and by accident win new customers.

Action Step:

· Develop the ideal customer journey path for your client.

· Vividly imagine how a district and delightful experience can be crafted to meet your customer where they are to help them get to where they want to go.

· Focus 100% on the customer problem and anticipating their needs because you understand them so well.

7) Successful Business owners maintain a balanced attitude and seldom allow events in life to be taken personally. They look at life’s events objectively and are careful with the labels they use. Unsuccessful Business owners love to assign labels to everything and often get very excited because they take everything personally.

Action Step:

· Exercise your intellectual asset of Perception – whenever you examine a new idea – turn it over in your mind to see things from all perspectives.

· Be very careful before you assign a label to something as being “good” or as being “bad” because these choices impact your thinking downstream.

· For example if you lose a key customer and associated this as a “Terrible Loss” you cut your mind off from understating why they left and what can be done to improve the customer experience to:

· retain the rest of your clients and

· To innovate your service to attract more clients.

8) Successful owners maintain an attitude rooted in humility. Their inner self does not need this validation. Unsuccessful owners win so seldom that they want the whole world to acknowledge how great they are when it happens. Their sensitive inner self needs this validation